Customer loyalty to be improved by mobile operators
It has been estimated that just under a third of mobile customers in the UK are involved in operator reward initiatives. According to recent figures by research outfit Analysys Mason and mobile content company Buongiorno, whilst many consumers were aware of existing reward schemes, just 29 per cent of mobile customers were involved in current mobile provider reward plans – with only 27 per cent taking part in schemes designed to encourage spend…
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Source : ww2.elitetele.com
