Foursquare looks to AmEx to further loyalty program ambitions
In its larger bid to become a universal loyalty program, Foursquare is going national with an American Express partnership that will enable its 10 million members to redeem location-based deals by swiping their AmEx card. The partnership builds off a similar trial from South By Southwest and shows how the location-based network is working to strengthen the relationship between merchants and consumers.
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Source : gigaom.com
