Foursquare looks to AmEx to further loyalty program ambitions
In its larger bid to become a universal loyalty program, Foursquare is going national with an American Express partnership that will enable its 10 million members to redeem location-based deals by swiping their AmEx card. The partnership builds off a similar trial from South By Southwest and shows how the location-based network is working to strengthen the relationship between merchants and consumers.
Please read this post on http://gigaom.com
Source : gigaom.com
Customer loyalty to be improved by mobile operators
It has been estimated that just under a third of mobile customers in the UK are involved in operator reward initiatives. According to recent figures by research outfit Analysys Mason and mobile content company Buongiorno, whilst many consumers were aware of existing reward schemes, just 29 per cent of mobile customers were involved in current mobile provider reward plans – with only 27 per cent taking part in schemes designed to encourage spend…
Please read this post on the elitetele.com web site
Source : ww2.elitetele.com
Groupon…as part of a loyalty program?
The meteoric rise of Groupon is certainly evident in its recent announcement of an IPO. To think, just a few short years ago the notion of “group couponing” was simply that —- a notion…
Please read this article on Loyalty360 web site.
Source : loyalty360.org
